Birdie is an award-winning agency focused on scaling innovative, creative, lifestyle businesses through proactive PR and marketing strategies that amplify reach, awareness, and revenue.
Think of us as the translators for your brand’s vision. We take your original ideas, however complex, and shape them into compelling stories that resonate with your audience, break through the noise, and drive conversion in a crowded consumer landscape.
SELECT SERVICES
-
Whether you're launching a new brand or evolving an existing one, nailing your white space and being able to speak clearly about it is key to success in a crowded market. We do a full audit on your current positioning and competitive landscape to evolve your messaging and align you with the right opportunities.
-
Our most requested offering covering all the things we do best — a three-month deep dive into your brand to create a foundation for long-term success. This comprehensive package includes brand messaging and positioning, customer persona development, website conversion rate audit, PR & marketing strategy, and much more.
-
We specialize in creating well-curated events that bring the right people together to elevate your brand and generate buzz. From intimate dinner parties to large-scale conferences, we ensure your event will attract the right crowd, amplify your message, and leave a lasting impact that keeps people talking well after the event ends.
-
We help you find the perfect brand partners for maximum cross-promotion and conversion. Our services include guiding you through the entire collaboration process — from reviewing contracts, advising on inventory and visual assets to pitching to media — ensuring successful and seamless brand partnerships.
-
Looking for support on web design, branding, videography, prop styling, photography, social media, PR & marketing but confused on where to begin or who to work with? We assemble a dream team of creative professionals and manage your project from start to finish, ensuring on-time deliverables and exceptional results.
-
There is no point in sending lots of new traffic to your site if visitors struggle to check out or inquire about services. We perform a comprehensive website audit to ensure a clear path to checkout or contact, optimizing your site for the highest conversion rates possible.
-
Who you think you're speaking to may not actually be your current customer base. Gain a deeper understanding of your audience through detailed customer personas and analytics. This service provides insights into the behaviors, preferences, and motivations of your ideal customers, allowing you to tailor your marketing efforts with precision. We go beyond basic demographics to explore psychographics, purchasing habits, and emotional drivers, giving you a complete view of who your customers are and how to reach them effectively.
-
Ensure your brand continues to make an impact. We guide you on what will resonate most with your consumers and clients, offering insights on what to tweak and evolve to keep your brand standing out against competitors. Our strategic approach focuses on helping your brand stay relevant and adaptable in the face of changing market dynamics, ensuring long-term growth and success.
-
While many elements contribute to brand awareness — events, collaborations, books, etc. — one of the main reasons clients come to us is to secure coverage in top national outlets. As a former editor with Condé Nast and Hearst, our founder Ellie McNevin has the expertise to get your story published, building credibility and gaining awareness for your offerings.
We also help with go-to-market strategy, product development, international brand expansion and much more. Click below so we can find a time to discuss your needs and create a custom package for you!
Not sure where to begin? Book a 15 minute discovery call with our founder, Ellie McNevin…
Want to see our work in action?
Clients Seen In
WHAT YOU NEED TO KNOW…
WE’RE EX EDITORS
There will likely be a moodboard (or two) involved in the work we do for you. We literally can’t help it — storytelling is our love language.
PR & MARKETING HAVE TO WORK TOGETHER
We can’t sleep at night if we’re not working towards results. And results come when you look at things holistically.
OBSESSED WITH A COLLAB
Yes we love a good brand collab, it’s one of the main reasons people work with us… but we really love clients that are open-minded and are looking for a two-way partnership.
WE DO SOME COOL THINGS…
PODCAST
PR Adjacent is our monthly podcast featuring behind-the-scenes conversations with our business development BFFs.
BLOG
Short musings on must-know strategies, exclusive interviews, and stories on how we made the magic happen.
SHOP
Shop Cher Ami is our online shop of favorite products from friends (nos chers amis!) and brands we love — inspired by our beloved Birdie mascot, the carrier pigeon.
CAMP
Camp La Fontaine is our annual wellness retreat meets business incubator - a time for women in creative leadership roles to come together, unwind, and learn from each other.