While many elements contribute to brand awareness — events, collaborations, books, etc. — one of the main reasons clients come to us is to secure coverage in top national outlets. As a former editor with Condé Nast and Hearst, our founder Ellie McNevin has the expertise to get your story published, building credibility and gaining awareness for your offerings.

Our best selling service and the foundation of all that we do. We ensure you stand out in a crowded market with clear and compelling messaging. Whether launching a new brand or refining an existing one, we analyze your competitive landscape, identify your white space, and craft messaging and copy that resonates with your target audience and drives growth.

Build authentic connections and keep your audience engaged with a cohesive strategy that aligns every aspect of your brand’s communication. From the stories we pitch to the press to the emails we craft for your customers, we ensure consistency across all channels, tied seamlessly into the annual PR and marketing strategy we create for your brand. By leveraging influencer partnerships, engaging social media storytelling, and impactful email campaigns, we amplify your reach, build trust, and keep your brand top-of-mind with your audience.

We help you find the perfect brand partners for maximum cross-promotion and conversion. Our services include guiding you through the entire collaboration process — from reviewing contracts, advising on inventory and visual assets to pitching to media — ensuring successful and seamless brand partnerships.

We specialize in creating well-curated brand activations that bring the right people together to elevate your brand and generate buzz. From intimate dinner parties with press and influencers to store openings or launches, we ensure your event will attract the right crowd, amplify your message, and leave a lasting impact that keeps people talking well after the event ends.

Expand your reach with a smart distribution plan. Whether you're navigating trade shows, establishing wholesale partnerships, or planning pop-ups, we create strategies that align with your goals and connect your brand with the right customers.

There is no point in sending lots of new traffic to your site if visitors struggle to check out or inquire about services. We perform a comprehensive website audit to ensure a clear path to checkout or contact, optimizing your site for the highest conversion rates possible.

The all-inclusive offering covering all the things we do best — a three-month deep dive into your brand to create a foundation for long-term success. This comprehensive package includes brand messaging and positioning, customer persona development, website conversion rate audit, PR & marketing strategy, and much more.