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Welcome to PR Adjacent — a monthly podcast where The Birdie Agency founder Ellie McNevin dives deep with industry experts to unravel the top questions her clients have about scaling their businesses.
EPISODES
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The Systems-First Approach to Business Growth
Kate Rosenow is a business systems strategist who shares proven strategies to simplify operations, optimize efficiency, and scale with confidence. Having helped thousands of women business owners transform their workflows, Kate knows that the key to sustainable growth isn’t working harder—it’s working smarter.
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Skip the January Reset: Goal Setting for a Sustainable Year
Cayla Bousaba is a registered dietitian and founder of Nutrition Preferred. Cayla specializes in nutrition that focuses on gut health and mindful eating to help individuals reach their health goals without restriction to fit a normal, practical lifestyle - who knew she’d have so much in common with a publicist?!
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Rapid Growth, Solid Brand: How to Stay Consistent When Scaling Quickly
Brittany Schmid and Katy Doar are the founders of The Bunny Hive - a social club for little ones and their grown ups that is rapidly expanding across the country. Named “The Soho House for Kids” by Forbes, I took a moment to chat with them about ways to maintain brand consistency during a rapid growth period that's resulted from the announcement of their franchise program.
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Trademarking, Co-Founders, and Fundraising: Legal Must-Haves for Start-Ups
Jessie Gabriel is the founder of All Places – a law firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. I had so many questions for Jessie on today’s episode – everything from best practices to bringing on a co-founder to trademarking and even fundraising.
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From Goop to Amazon: An Omnichannel Approach to Brand Scalability
Lindsay Droz and Kristi Lord are the creators of L'AVANT Collective and their first wholesale account for their plant-based cleaning brand was with Goop! Since then, they have evolved their distribution strategy to an omnichannel approach, including selling DTC, with other national retailers like the Container Store and even Amazon.
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Environmental Integrity - Sustaining a Beautiful Life & Planet
Sophie von Oertzen is the founder of Sophie Williamson Design – organic table linens & home decor that prove sustainable living can be synonymous with vivid, joyful color. So many brands talk about their positive environmental impact without being able to back it up. Sophie shares practical tips we can implement right away.
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The Priority Pathway - A Guide to Intentionality and Time Management
So much can take up space in our day — from social media distractions to endless meetings and urgent emails. Tish Dignam is a global brand marketing consultant and clarity coach and walked me through all of this in our conversation. Her career has been spent with brands focused on redefining their category globally and past clients include ClassPass, a high-growth tech company valued at $1Bn, The Nue Co. and Gabar.
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Product Licensing: Mastering the Art of Profitable Partnerships
Susan Wojewoda has spent the past 20 years developing brand strategies for brands in the consumer and retail space from Lacoste to Ted Baker, Keds, and everything in between. On today's episode, we talked about the difference between brand licensing and brand collaborations, the financial breakdown for these types of partnerships, and how to make sure they’re successful for both parties.
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Event Strategy - The Power of Brand Events and the Art of Executing Them
Sarah Sebastian is founder of Rose Gold Collective and event planner extraordinaire. She's works globally creating experiences and brand events from product launches and pop-up shops, to large user conferences and much more. We chatted all about why to have events, what to expect out of them, and how to make sure they have the impact that you’re looking for..
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