What a whirlwind this time of year can be. Between gearing up for the holidays and the intensity of a presidential election, it feels like everyone is juggling a lot. If you’re a brand, you’re probably asking yourself: how do we stay relevant without overwhelming our audience?

We are constantly consulting brands on their visual representation, positioning, and messaging, but rarely do we have time to focus on our own brand. Now, three years into running Birdie, we are thrilled to unveil our new brand design that represents all that we’ve been working towards during this time — a reflection of how far we’ve come and where we’re headed as a full-service PR and marketing agency.

After a long day at work, nothing sounds better than unwinding with a glass of wine. But as a parent with two little ones running around, indulging in that glass often means I'll be struggling to make it to bedtime. I’ve found that what I really need is a special drink that lets me relax without putting me to sleep. So, I’ve asked our team to share their favorite non-alcoholic beverages that make for the perfect end-of-day treat.

Launching a new brand or evolving an existing one is a monumental task, similar to making a big move to a new city. Nicole, the head of marketing at The Birdie Agency, recently experienced this firsthand when she moved from London to the U.S... If Nicole had just packed up her family, hopped on a plane, and arrived without organizing housing, schools, cars, etc., she would have faced chaos and frustration. In the world of PR and marketing, skipping foundational steps can lead to similar outcomes…