Why Now is the Perfect Time to Plan for Next Year’s Success
Let’s be real: as the year wraps up, it’s easy to stay in “just-get-it-done” mode. But if you want your brand to crush it next year, now’s the time to hit pause and start planning. Taking a little time now to map out your strategy will save you from scrambling later—and put you ahead of the competition. Here’s how to make it happen.
1. You Can’t Reach a Goal You Don’t Set
Think about it: how can you work toward something if you don’t know what it is? Whether you want to launch a product, land a big partnership, or grow your audience, you need to start by getting clear on your goals.
If you’re feeling stuck, don’t worry—we’ve got you. Download our free Goal Worksheet to sort out your ideas and start building a timeline that works for you. The clearer your vision, the easier it’ll be to take action. (P.S. If you complete our Goal Worksheet and Intro Questionnaire this month, email us for 10% off any Birdie service you start in January!)
2. Other Brands Are Already Planning for 2026
Yep, you read that right. Some brands are so far ahead, they’re locking in deals for 2026 right now. If things like pop-ups, partnerships, or sponsorships are on your wish list for next year, now’s the time to start reaching out.
And here’s a pro tip: make sure you have a brand deck or media kit ready to share. This should include:
An overview of your brand and what makes it unique
Highlights of previous partnerships and press coverage
Insights into your customer base and audience demographics
These tools help potential partners learn more about your brand at a glance and show that you’re serious about collaborating.
Let’s be honest—if you’re waiting until January to start planning, you’re already behind. The best opportunities will be gone, and you’ll be left scrambling to play catch-up. So, grab your calendar, put together that pitch list, and start reaching out. Getting ahead now means you’ll have options instead of leftovers.
3. Plan Your Big Moments - Without Overloading
Here’s the thing: you want people to be talking about your brand all year long, not just during one big launch. That’s where tentpole moments come in. These are the key events or campaigns that keep your brand in the spotlight.
Break it down like this:
PR-worthy moments are the ones you want the world talking about. Think launches, big partnerships, or headline-worthy events.
Marketing moments are more about your owned channels—like email, social media, or ads—to connect with your audience directly.
The trick is to spread them out so there’s always something exciting on the horizon. No one wants a year that feels like one big, chaotic push—or worse, total silence.
4. Think About What You’re Saying - & What Others Are Saying About You
Let’s fast-forward to next year: what do you want people to be saying about your brand? And just as important, what are you going to say about it?
Your messaging is everything—it’s how your audience connects with you. Start thinking now about the stories you want to tell. Maybe it’s about your brand’s values, a mission you’re passionate about, or just how you’re making life better for your customers. The more you plan your narrative, the easier it’ll be to nail every post, email, and campaign.
The Bottom Line
The brands that crush it next year aren’t waiting until January to get started. They’re setting goals, locking in partnerships, and mapping out their plans right now.
If that sounds like a lot, don’t stress—we’re here to help. Whether you need a full-on strategy or just a little guidance, let’s chat and get your plan rolling. Because the future isn’t going to wait—and neither should you.
